Debt Awareness Week 2025: Breaking the Stigma Around Debt
Debt can affect anyone. Yet, for too many people, stigma and judgement prevent them from reaching out for the support they need.
As we mark Debt Awareness Week 2025, CHAP is proud to stand with StepChange to challenge these harmful attitudes and encourage open conversations about debt. Now in its 11th year, this annual campaign raises awareness of the financial difficulties many face and highlights the solutions available.
The Reality of Debt - It’s More Common Than You May Think
A common misconception is that debt only happens to those who have mismanaged their money. In reality, financial struggles often arise from circumstances beyond a person’s control - job loss, illness, rising living costs, or unexpected emergencies.
Despite this, many still feel a deep sense of shame about their situation. Research by StepChange* found that:
- 78% of people feel judged for being in debt
- 90% experience personal shame about their financial situation
- 40% wouldn’t talk to family or friends about their debt
- Men are more likely than women to discuss their financial struggles
This stigma leads to silence and isolation, making it harder for people to access advice and support when they need it most.
Why Breaking the Stigma Matters
Debt is not a personal failure - it’s a reality of modern life that millions of people across the UK experience. The first step towards financial stability is seeking professional help - but that step can feel impossible when shame and fear take hold.
At CHAP, we strive to break down the barriers that prevent people from getting support. Not only is our debt advice service free to access, it’s also free from judgement. Our only aim is to find a solution that allows people to move forward.
How We Can Help
If you’re struggling with debt, you don’t have to go through it alone. Speaking to an experienced debt adviser can help you:
Understand your options and the solutions available to you
Regain control of your finances with a clear plan of action
Find the right support based on your personal situation
Take the First Step Today
If you, or someone you know, is facing money and debt worries, CHAP is here to help.
Freephone:
030 0002 0002
Email:
enquiries@chap.org.uk
For more information about Debt Awareness Week, visit www.stepchange.org/debt-awareness-week.
The more open, honest conversations around debt we have, the more we can work toward ending the stigma and make sure everyone gets the support they need.
#DebtAwarenessWeek #EndTheStigma #DebtHelp
*StepChange survey of 2,000 people.





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